Launch of HIV/AIDS TV Programme - "“Think Positive: The Asian Face of HIV/AIDS”
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The content production project was accomplished through a cooperative arrangement involving the UNDP Regional HIV and Development Programme for Asia, UNDP Asia-Pacific Development Information Programme (UNDP-APDIP), UNAIDS-Asia Pacific Leadership Forum, UNICEF, Asia Pacific Broadcasting Union (ABU), MTV International and the Kaiser Family Foundation. The partnership has produced a series of ‘made for television’ programmes to raise awareness of the global HIV/AIDS pandemic.
Think Positive: The Asian Face of HIV/AIDS focus on the implications of HIV/AIDS in the contributing producer’s home country, with an emphasis on the human or social dimension. Completed productions are available for exchange between the participating broadcasters as well as being made available rights-free to all ABU member broadcasters.
Participating television producers from Bangladesh Television; China Central Television; PT Surya Citra Televisi, Indonesia; PT Indosiar Visual Mandiri Tbk, Indonesia; Sistem Televisyen Malaysia Berhad (TV3); Nepal Television; Media Niugini, Papua New Guinea; ABS-CBN Broadcasting Corporation, Philippines; MediaCorp News, Singapore; National Broadcasting Services of Thailand (Channel 11); and Vietnam Television each created segments for use by all participating broadcasters as individual short-form programmes.
MTV International supported the co-production project with the contribution of an executive producer who provided technical and creative direction to the participating producers while drawing on the achievement of MTV’s long-running Staying Alive campaign. The Kaiser Family Foundation, UNDP, UNAIDS and UNICEF lent substantive expertise based on their work in HIV/AIDS communication, while the ABU played a coordinating role in the production of the content by soliciting applications from its member broadcasters. Two production workshops were held in Bangkok, Thailand where producers interacted with Asia regional offices over the course of the past 6 months where producers consulted experts, shared story ideas and commented on the productions.
“This was a first co-production initiative arranged by the ABU for its member broadcasters and in association with the Global Media AIDS Initiative,” said Craig Hobbs of the ABU. “It has resulted in strong interest and participation by our broadcasters, who moved very quickly to complete this project in time for World AIDS Day, and is one that is already stimulating many additional broadcast activities relating to the increasing awareness and changing behaviour for fewer HIV infections."
“MTV Staying Alive is a global campaign committed to collaborating, sharing resources and capabilities in the fight against HIV/AIDS. This project provided a unique opportunity to broadcasters to join hands in the creation of thought provoking programming that will empower and educate billions of viewers across Asia with information on HIV/AIDS,” said Ms Natasha Malhotra, Senior Vice President, MTV Networks Asia.
“The Asian-Pacific region faces a critical moment in its effort to stem the tide of HIV/AIDS,” said Tina Hoff, Vice President and Director, Entertainment Media Partnerships, Kaiser Family Foundation. “Through sustained efforts the media can play a critical role in breaking the silence and mobilizing society to confront HIV/AIDS.”
"Outreach of the right and useful information on prevention and care across various sections of society still remains a major challenge in addressing the growing HIV/AIDS epidemic in the region. I am hopeful that this project, with substantial voluntarism from producers of national broadcasters will help bridge this gap," said Sonam Yangchen Rana, Senior Advisor and Programme Coordinator, Regional HIV and Development Programme for Asia, UNDP Regional Centre in Colombo.
Related Links
Download Television Productions
View Think Positive flyer and postcard
In the news: http://www.worldscreen.com/newscurrent.php?filename=abu1130.htm
Kaiser Family Foundation Website
MTV Staying Alive Campaign Website
Can ICT Help Fight HIV/AIDS Among Young People, Development Gateway, 4 June 2006
Last modified 2006-06-09 01:46 PM
