This paper by Tasneem Ahmar, Uks Foundation, Pakistan, focus on the main argument of if and how radio FM channels can be an effective instrument in putting forward the true face of Pakistani women's empowerment. This paper was presented at a seminar entitled, "Gender Perspectives on the Information Society: South Asia Pre-WSIS Seminar 2005" on 18-19 April 2005. The seminar was supported by APDIP and UNIFEM, and organised by IT for Change and partners. Visit the seminar homepage at http://itforchange.net/WSIS/gis/schedule.php